Our Expertise
ODD Agency is a boutique agency partnering with premium brands to launch, grow, and scale within the global wholesale and retail market.
Independent and highly selective, we operate beyond the traditional wholesale model, working as strategic sales and consultancy partners across commercial growth, merchandising, and market expansion.
With a curated portfolio and a strong international presence, ODD delivers a hands-on, data-driven approach focused on long-term brand value and growth.
The ODD Approach
Our team works closely with every brand we represent, taking the time to understand its identity, values and vision. We become a true extension of each partner’s team, building relationships grounded in trust, collaboration and a shared commitment to long-term success.
What sets ODD apart is our people. Our globally diverse team brings together experience from different markets, cultures and areas of expertise, combining international insight with deep industry knowledge and senior-level expertise. This diversity allows us to approach every partnership with fresh perspective, thoughtful strategy and a genuine understanding of each brand’s unique position.
As an intentionally selective agency, we represent a curated portfolio of brands each season. This allows our team to remain deeply invested in every partnership, providing the attention, expertise and care required to build meaningful, lasting relationships.
Our approach is personal, hands-on and highly considered, supporting brands with the insight and expertise needed to navigate an evolving market while staying true to what makes them unique.
Our Team
Olivia Dobson has over 12 years industry experience, specialising in luxury swimwear, resort wear, and ready-to-wear. Having worked both in-house managing global sales and within leading international agencies, she has developed a deep understanding of brand growth. Olivia previously held the role of Sales Director at Agua by Agua Bendita, before founding ODD Agency after identifying a gap in the market.
Founder
Olivia Dobson
With almost 20 years of global merchandising experience, she brings a strategic and holistic approach to product development and collection planning. Her background includes roles with Alfred Dunhill, Calvin Klein and Perry Ellis, along with wholesale expertise gained at Arddun Agency. At ODD Agency, she enhances product direction, strengthens assortments and optimizes global wholesale performance.
Merchandising Director
Samantha Stone
Creative Producer and Technical Director with 10+ years Global experience delivering complex experiential events and campaigns across fashion, creative and luxury sectors. Brings a sharp commercial and operational perspective to every project, ensuring creative ambition is balanced with feasibility, budgets and timelines. Managing Director of the agency and currently consults across fashion production and strategic delivery.
Managing Director
Charles Llyod
José has over 10 years of experience in the fashion industry, working with companies ranging from LVMH and Farm Rio to emerging brands. His background spans logistics, operations, marketing, production, and wholesale, making him an expert in brand internationalization and business scaling. Having lived across South America, Asia, and Europe, he brings a thoughtful approach to communication and market positioning.
Sales Director
Jose Arter Alves
Grace Garner
Head of Resortwear
With over 12 years of experience across in-house and agency roles, Grace has built an exceptional career working with leading names in swimwear and resort wear. She has an outstanding network of buyers, retailers, and industry professionals, making her an invaluable partner to brands looking to accelerate growth and expand their international presence. Her experience and commercial insight continue to drive success for the agency and its brand partners.
Susana Perez
Head of Operations
Susana Perez is Head of Operations, overseeing the operations team and managing the end-to-end fulfilment process for all represented brands. With over five years of industry experience, including her previous role at Agua by Agua Bendita, she brings expertise in international wholesale, logistics and supply chain management. Her organisation and attention to detail ensure seamless operational performance across the agency.